Q&A with Amy Zupon, CEO of Vertafore
I came from a startup background, spending nine years building a startup software company in the energy and utility space. And even as I’ve gone on to work for larger, more established companies, that culture of entrepreneurship I grew up around has really been a guiding force for me. It’s in my DNA, this mentality of challenging assumptions and constantly searching for improvement and driving value.
At the end of the day, I came to Vertafore because there’s this constant focus on what’s next, what challenges we’re likely to see tomorrow. Vertafore has a history of evolving to meet the next challenge in the market. And at the same time, I found it to be just an incredibly fun time to be a technology provider in the insurance industry. I think without question our industry is evolving right now and people are focused on staying ahead. So as a product person at heart with a love for solving these problems, it just became a really exciting opportunity for me, personally.
When talking about data, one company that stands out to me is John Deere. They took an industry that wasn’t perceived to be at the cutting edge of technology, and they used every opportunity they could to leverage their equipment’s IOT capabilities to really collect data. And then they turned around and used that data to help their customers maximize efficiencies in ways they hadn’t been able to do before.
Farmers want a better deal. They want more efficiency. And the driver hasn’t changed. They never strayed from the goals of what they’re trying to do, but they leveraged the availability of new technologies to shift the nature of their product to the market. I think it has been an interesting company to follow.