Tech Builds Relationships
They can then reinvest that time into relationships with clients and advisory work with them and end up having a more trusted relationship with them. It gives agents the opportunity to help clients get exactly the coverage they need…and they may even use technology to help figure out what their clients need.
So maybe the AI there can help make recommendations and tips, but the anecdotal experience that an agent gives you to say, “Hey, here’s what I think and why,” is critical, and a business decision maker making a choice about what limits to get, what coverages to get, and the buyers don’t have time over the course of their year to figure this out on their own.
So at the end of the day, the end goal is to connect everybody on the same platform at the same time, reducing the amount of time it takes a business to get the coverage it needs. One of the key focuses of our approach is to have a very design-led customer experience. And by customer, here, I mean insured, broker and carrier. So having spent 10 years in the consumer internet space, I recognized how important design was when it comes to building a brand and creating engagement with your users.
When you build a mobile app, you can’t train people how to use it. You don’t have that freedom. It’s got to work intuitively out of the gate; it’s got to look great; it’s got to be addictive. Those are a lot of the lessons I learned at my time at Shazam and Tumblr and building my own businesses. And so we’re using design as a weapon to enter the space and compete with, candidly, what are some pretty poor-looking technology products in the insurance space.