America’s Neighborhood Health Destination

Can Walmart change healthcare?
By Andrea De Bono Posted on April 13, 2021

Walmart is developing new healthcare initiatives for its employees, customers and store-neighborhoods based on the company’s historic beliefs: cost, convenience and access. Walmart’s convenience comes from the fact that 90% of Americans live within 10 miles of a Walmart store, allowing 37 million people per day to access consumer products and health services. The major retailer has 5,700 stores across the U.S.

To learn more about how large corporations are moving into the healthcare space, read our health tech series on Apple and Amazon.

From a cost perspective, the Arkansas-based retailer’s many partnerships with health insurers and acquisitions of health-based startups, such as the medications management and chronic illnesses app CareZone, allow the company to provide customers with a wide range of affordable health services and products. In fact, in 2019 and 2020 Walmart averaged 10% of its net sales from the health and wellness category; similarly, Sam’s Club’s health and wellness products contributed an average of 5% of its net sales during the same time period.

Care and Coverage

Walmart appears to have a two-pronged healthcare strategy. The retailer first opened standalone healthcare supercenters as part of its Walmart Health program, which aims to provide affordable and transparent pricing for key health services for local customers, regardless of insurance status. Individuals can receive medical checkups for $30, teeth cleanings for $25, routine vision exams for $45 and access to a mental health counselor for $1 per minute. In addition, some Walmart Health centers offer X-rays as well as nutrition classes.

Walmart currently operates 20 health centers within Georgia and Arkansas and is planning to open an additional 16 stores in 2021, expanding its operations in new states such as Florida and Illinois.

Its second initiative, Walmart Insurance Services, started in July of 2020. The company launched a Medicare insurance agency to assist people with enrolling in Medicare plans (Part D, Medicare Advantage and Medicare Supplement plans) offered by a variety of insurers, such as Humana, UnitedHealthcare, Anthem Blue Cross Blue Shield, Wellcare (Centene), and Arkansas Blue Cross and Blue Shield.

The largest population of Walmart shoppers is between 45 and 54 years of age followed closely by individuals who are 65 years old and above, according to a recent snapshot of the retailer’s consumer demographics. The average Walmart shopper has an annual income between $25,000-$49,900. Given these statistics, it is worth noting that Walmart’s strategy targets lower income individuals who are nearing or have reached Medicare-eligible age.

Walmart’s foray into the healthcare industry has been marked by making care more transparent and accessible, both digitally and in its brick-and-mortar stores. Moving into the insurance coverage space could position Walmart as a next generation healthcare supplier and distributor.

We tracked Walmart’s insurance and healthcare moves over the past decade (2010-2020). Click here for the timeline.

Andrea De Bono Director of International, The Council Read More

More in Health+Benefits

The Untapped Value of the Hearing Benefit
Health+Benefits The Untapped Value of the Hearing Benefit
Q&A with Rob Gibbs, SVP of Sales and Account Management, TruHearing
Sponsored By TruHearing
Health+Benefits Merging Outside the Lines
While the economy has slowed healthcare mergers and acquisitions, current deals ...
Cyber Guidelines Target Medical Devices
Health+Benefits Cyber Guidelines Target Medical Devices
Q&A with Matthew Zagwoski, Product Leader in Global Life Sciences, Beazley Group...