The Heart of the Industry
LIIBA Chief Executive Chris Croft makes the case for why brokers matter more than ever.
By Sandy Laycox Posted on October 28, 2025
London & International Insurance Brokers' Association Chief Executive Chris Croft sat down with the Leader's Edge podcast during the latest Insurance Leadership Forum to share key findings from The Innovation Imperative, a report from LIIBA, Gracechurch, and Trimstone Partners laying out brokers' key role in today's insurance value chain.