LIIBA Releases Innovation Imperative Report
LIIBA Chief Executive Chris Croft explains why brokers matter more than ever.
By Sandy Laycox Posted on October 28, 2025
London & International Insurance Brokers’ Association Chief Executive Chris Croft sat down with Leader’s Edge during the 2025 Insurance Leadership Forum to share key findings from The Innovation Imperative: Why Brokers Matter More Than Ever, a report from LIIBA, Gracechurch, and Trimstone Partners laying out brokers’ key role in today's insurance value chain.