Meet Zoe, Your Personal Health Assistant
Healthee, an AI-powered platform that helps employees better understand and utilize their health and wellness coverage, participated in the 2022 BrokerTech Ventures Accelerator. During the experience, Healthee connected with relevant channel partners and built forward-thinking relationships. Leader’s Edge caught up with Benjamin to learn more about his BTV experience and simultaneous period of rapid growth, how Healthee got its start, and where they want to go.
When I first started working in the U.S., after my Air Force career in Israel, I quickly noticed that I and everyone around me at my company was clueless about our health and wellness benefits. Every time I had a question, I was sent by my HR team to a carrier’s call center—it was not the experience I was hoping for as an employee.
This made me think that there has to be a way to harness technology to interact with my health and wellness benefits. It doesn’t make sense that in this day and age we still need to call someone to learn about our health benefits. Together with one of my best friends, Elad [Dr. Elad Ofir, chief data and medical officer, and co-founder], who is a doctor in Israel and saw the same issues there, we decided to create Healthee to focus on helping employees be healthier. Later on, with our core team in place, we were able to raise a $23 million seed round, and the rest is history.
Zoe, our AI based platform, basically becomes the employee’s personal health assistant, which means she’s always there to help the employee answer any of their health and wellness related questions but also proactively reaches out to the employee to remind them of relevant benefits such as yearly physicals, mammograms, etc. This means that employees do not have to delay treatment because they’re not sure if they’re covered for it.
Zoe is also completely confidential, which means that employees do not need to feel embarrassed to ask her any type of health related questions, such as questions on mental health or even basic healthcare literacy questions.
Zoe also adds a ton of value to brokers. She is able to help brokers differentiate their offering by being more digital and tech enabled and she helps brokers understand the gaps in care their employee groups may have by keeping track of what types of questions Zoe is being asked and comparing those to the current coverage.
It took us about 12 months to go from five employees to 50, and (hiring) is still a major challenge.
First, to hire so fast is not easy. One of the facts that helped us is that many people relate to our mission and are looking to work for companies which have added value and create positive impact.
Since most of our employees are fairly new—50% of them have joined in the last six months—and are spread out across two continents, another challenge we have is how to build a cohesive and collaborative team that functions as a unit and not as individuals or siloed departments. We invest a lot of resources on building this by creating an open and collaborative culture, by making people understand that they all need to act like a founder, and by creating opportunities for people to interact with each other outside of work and not only on Zoom.