Brokerage Ops

Q&A with Kacie Conroy, Director of Information Technology, M3

Our strategy is to focus on three areas: customer experience, effectiveness, and advisor-enabled solutions. 
By Rob Boyce
Q
From a broker perspective, how has the conversation around insurance innovation changed since the conference began 3 years ago?
A
Arguably, innovation wasn’t much of a conversation 3 years ago. With the rise of insurtech, we are not only talking about it but strategizing about it. We now have a market to access to help us address opportunities and solve business problems in ways we never could in the past.
Q
What is M3’s current strategy around insurtech and how do you plan to leverage this year’s InsureTech Connect conference?
A
Our strategy is to focus on three areas: customer experience, effectiveness, and advisor-enabled solutions. It’s not accidental that all three areas have a direct and positive effect on our customer. Each time we attend this conference we focus on solving business problems, first, in these three areas, and seek technology providers that solve them. By first understanding the pain points, it gives us a great lens into the real needs along with a set of criteria by which to assess a fit. All this together allows us to have very targeted conversations that translate into great progress.
Q
What is M3’s story around technology? What is the key message your organization is communicating to business partners and clients?
A
Our message is simple. Insurance shouldn’t be hard, and we are actively involved in making this a reality. We are working to implement broker-enabling solutions. Our focus is how we can lead the change on behalf of our customers. We see this movement as a positive and play an active role in reimagining an improved client experience.
Q
How has and will IT change the basis of competition in the insurance industry?
A
While we all have access to the same set of technology, there will be differences in what we do and how we do it. This will result in deeper differences between our competitors. The legacy operational systems of IT are table stakes, and the current and future role of IT is to be innovation advisors to the agency.
Rob Boyce Director, Market Intelligence & Insights Read More

More in Brokerage Ops

Your Best Recruiting Tool May Be Your Culture
Brokerage Ops Your Best Recruiting Tool May Be Your Culture
Nationwide's Amy Shore explains why it should be at the core of your organizatio...
Sponsored By Nationwide
Brokerage Ops Modernizing Insurance Communication
Q&A with Mike Greene, CEO & Co-Founder of Hi Marley
5 Bitchin' Business Books
Brokerage Ops 5 Bitchin' Business Books
Our picks for good leadership reads.
Mentor vs. Sponsor
Brokerage Ops Mentor vs. Sponsor
Who is truly the advocate needed by mid-level professionals seeking to move up t...
Price Isn't Everything
Brokerage Ops Price Isn't Everything
Don’t lose sight of strategic alignment when you find a ni...
D&I in Four Parts
Brokerage Ops D&I in Four Parts
Key Takeaways from The Council’s diversity and inclusion s...