Health+Benefits the July/August 2025 issue

The Financial Risk Hiding in Plain Sight

Brokers can elevate their client advisory role by addressing the billing issues no one’s watching.
By Rick Hirsh Posted on July 12, 2025

However, an unlikely source for employer financial risk is hiding in plain sight—benefits billing infrastructure and processes.

Errors in billing and reconciliation frequently go unaddressed because they’re buried in scattered data and hard to catch without the right tools. Left unmanaged, they can easily accumulate and result in massive financial setbacks.

As intermediaries between businesses and insurance carriers, brokers are uniquely positioned to help clients identify and solve billing errors before they can become major concerns that damage relationships, reputations, and operations.

A Complex Problem with Hidden Impacts

Managing benefits billing across multiple vendors is complex. Clients of all sizes can offer benefits from multiple carriers, sometimes varying by cost center, location, or employee class, with each carrier using its own invoice format, bill delivery system, and billing cycle. This complicated and layered structure creates a fragmented billing process that increases the risk of errors clients might not even know exist. Below are a few of the most common billing mistakes made by employers:

  • Failure to include newly added employees or their dependents on invoices;
  • COBRA billing that continues beyond the federally mandated 18-month coverage period;
  • Applying incorrect premium rates due to outdated or inaccurate plan information;
  • Continued billing for employees who have been terminated; and
  • Delays or omissions in carrier billing due to enrollment processing errors.

As one broker at a leading agency serving more than 14,000 clients put it, “Billing reconciliation is always a pain point for my clients. I’ve seen it go terribly wrong for several clients over the years, where they get stuck paying thousands of dollars in premiums for employees that aren’t even with the company anymore.”

Industries including hospitality, healthcare, senior living, and real estate are especially vulnerable to billing errors. With frequent workforce fluctuation and fast-growing organizations commonly managing acquisitions, their internal processes often struggle to keep pace with the near-constant change, allowing discrepancies to slip through.

Unaddressed, these discrepancies can escalate into major financial losses, sometimes totaling tens or even hundreds of thousands of dollars. They regularly lead to underpayments that put employee coverage at risk and can create tension between clients, brokers, and carriers. Over time, this friction can erode trust in the broker-client relationship, particularly when employers assume those oversights should have been caught.

Facilitating Risk Mitigation in Billing

Brokers who lead with practical, structured guidance can help clients build the foundational processes necessary to reduce billing risks. Focusing on the following core areas can deliver immediate and long-term value:

  • Consolidate Billing Touchpoints: Encourage clients to transition from fragmented invoicing and disjointed spreadsheet tracking to a centralized billing system. This shift enhances visibility into spending and enables HR and finance teams to clearly align carrier invoices with human resources information system data, making it easier to detect discrepancies across carriers, plans, and employee tiers.
  • Establish a Recurring Audit Cadence: Many errors persist simply because no one is auditing billing consistently. HR teams often lack the bandwidth to conduct thorough, regular reviews. Introducing monthly audit cycles, either internally or through tech-enabled service providers, ensures ongoing discipline and early detection of discrepancies, leading to greater billing accuracy over time.
  • Bridge the Communication Gap: Help clients implement solutions that generate detailed, finance-friendly reporting on benefits spend—something HR teams may struggle to produce manually. Facilitating shared visibility and standardizing points of contact across HR, finance, and carriers can foster stronger collaboration, improve trust, and accelerate issue resolution.
  • Vet Vendors that Offer Reconciliation Transparency: Recommend third-party billing partners or platforms that provide ongoing visibility into invoice accuracy, cost allocation by location or employee class, and discrepancies across carrier systems. These tools enable clients to maintain accountability and reduce billing blind spots.

With these strategies, brokers can help their clients transform billing from a passive process into a scalable, centralized solution that enables businesses to focus more on growing their operations while reducing risk, strengthening visibility into their finances, and avoiding costly surprises. In turn, brokers can reinforce their role as trusted advisors, not just at renewal but all year long.

Not every risk is a crisis, but that doesn’t mean the stakes are low. Billing errors can have substantial impacts, from significant financial losses to unexpected coverage disruptions and eroded trust. Brokers who help insureds close small but consistent gaps in billing are protecting client budgets as well as reinforcing a smarter, steadier approach to overall benefits management. They offer steadier leadership, better planning, and a deeper client relationship.

Rick Hirsh CEO, Beneration Read More

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