“In choosing celebrities, we wanted to home in on people who share the same everyday issues our audience faces.”
Nick Sonderup explaining how he chose the right stars for Direct Auto Insurance’s new ad campaign: relatable people with everyday issues, including disgraced football player Johnny Manziel and infamous figure skater Tonya Harding.
Thought Bubble: Who can’t relate to knee-capping your competition?
Can We Speak to the Race Director, Please?
“During the Visit Scotland Adventure Triathlon, competitors were insured for $1 million in case they were somehow bitten and/or attacked by the Loch Ness monster. It was an unusual risk to take, and most insurance companies were unwilling to provide for it. But the competitors were swimming in Urquhart Bay, which is a place where several Nessie sightings have taken place. If a bunch of tasty humans are swimming laps in the bay, it could be just the thing to lure Nessie out of the deep blue.”
One of the intriguing tidbits from “10 Things You Didn’t Know about the Loch Ness Monster.”
The Ire Of The Tigers
“The Union Environment Ministry and the Department of Livestock and Animal Husbandry are exploring a scheme to devise an insurance policy that will compensate people who lose their livestock to tigers.”
Announcement made after India counted nearly 3,000 tigers—a 33% increase—in the latest census.
Thought Bubble: Putting a positive spin on predatory insurance practices.
A Name That’s Worth A Van Damme
“People generally look at me like I’m nuts when I say his name.”
Dee Dee Milbrant, whose cat, Jean Clawed Van Damme, won top honors in Nationwide’s annual Wacky Pet Name competition, beating out Reece Whiskerspoon and Dave Meowthews. DJ Skribbles and Bits took top place in the doggie division over Ruff Bader Ginsburg and Indiana Bones.
Famous Last Words
“I can’t believe we didn’t take the insurance.”
First thing spoken in a viral video moment after a family got caught up in an impromptu bison stampede in Yellowstone, where one headstrong beast took their rental car head-on. Many voices rang out afterward, uttering indecipherable and unprintable phrases, until someone in the car said, “Oh man, there goes some money.”
Claims Of Shame
“Insurance coverage cheats will be ingenious and are always in search of new scams to take advantage of, which is why the business makes no apology for spending round [$300] million a year on measures to deal with this crime.”
Mark Allen from the Affiliation of British Insurers after 2018 saw nearly 469,000 fraudulent claims detected by insurers, which seems like a lot but is only a 3% rise from the year before.